20 interesting facts about Infinity
Infiniti marque was created for those who preferred Japanese quality of Nissan but also wished to drive a luxury car. Infiniti brand was created specifically for the American market, however its rapid success soon proved that it could compete with major automakers on the global market. Nowadays, the company has its offices in more than 35 countries. Infiniti automobiles are known for their high performance and superb comfort; they incarnate Japanese take on luxury vehicle. Read on, to find more about this fascinating marque.
1. Infiniti is a luxury vehicle division of the Japanese company Nissan. The impetus for its creation was the desire to gain a foothold in the promising US market. Historically, the Americans were more drawn towards European and American luxury vehicles, while being a little skeptical of Japanese cars. In 1989, in order to compete at a premium market segment with American and European automakers, Nissan founded a new automobile brand under the memorable name “Infiniti”. After a rather successful debut at the North American market, Infiniti cars became available in other countries.
2. In the mid 80’s, Nissan Motor started designing a fundamentally new high-end car for the North American market. The new model was secretly developed by the Nissan engineers, and was presented at the Detroit Motor Show in 1989 under the name of Infiniti Q45. Its release was followed by an opening of 50 automobile dealers across the country and a large-scale advertising campaign.
3. In 1997, Infiniti released the QX4, becoming one of the first luxury car manufacturers to offer a mid-size premium SUV. In addition, it was the first model of the brand to be fully built in the United States.
4. The Japanese automaker prioritized the markets of the USA, Canada, Mexico, Middle East, Ukraine, Russia, South Korea and Taiwan, as well as China. In total, Infiniti vehicles are sold in 35 countries.
5. Since its foundation, Infiniti has sold more than a million vehicles, mostly in the United States.
6. The phrase “Rebellious Passion” was chosen by the company’s marketing department as the official slogan for the Infiniti FX.
7. According to Infiniti, their logo consists of “two central lines leading off into an infinite point on the horizon,” symbolizing this “luxury performance brand’s desire to be always looking forward – to new horizons, to infinity.” The name itself is derived from the English word “infinity” which means “endlessness”, “continuity” and “eternity”.
8. In August 2010, the company presented its very first hybrid vehicle, the luxury sedan Infiniti M35h in the Japanese market.
9. In 2012, Infiniti moved its global headquarters from the Nissan corporate building in Yokohama and incorporated in Hong Kong as Infiniti Global Limited. Nowadays, Infiniti management intends to focus most of its operations on the growing Chinese market, which promises a significant increase in the premium segment.
10. Surprisingly, the brand was not officially introduced for the domestic Japanese market until 2013. The hybrid Infiniti Q50 became the first car that was officially sold in Japan.
11. In 2010, the company introduced a new division – Infiniti Performance Line, or IPL, which offers high-performance versions of Infiniti vehicles.
12. Infiniti M35h hit the records for the fastest accelerating full hybrid in the world. The final test took place at the Santa Pod Drag Strip in the UK. Tim Pollard, a correspondent of the British magazine CAR, spent 13.9 seconds at a flow of 400 m. During this race, the average speed of the vehicle was about 160 km / h.
13. Infiniti FX35/45 is known to be the only Infiniti model with no analogues in a line-up of the parent company Nissan.
14. No one was surprised, when in 2011 Infiniti became a sponsor of Red Bull Racing team, which participates in the Formula One World Championship. Among other things, the contract provides for the technical cooperation.
15. The high-performance version of FX model, named after the four-time Formula 1 champion, Sebastian Vettel, is the most light-weight and fast in the model history. It is capable of the top speed of 300 km/h.
16. Since 2014, the company began renaming its models. According to a new naming convention, Infiniti models prefixes have been gradually replaced by Q for the sedans, coupes, convertibles, and QX for crossovers and SUVs. The digits in a model name do not mean the engine size, but rather cars position within the model range.
17. Infiniti introduced a real-world prototype of the virtual sports car Vision GT, which was developed specially for the racing simulator Gran Turismo 6. The “real life” model is virtually identical to its digital version.
18. Infiniti Q50 is remarkable for being the first Infiniti car to have a steering wheel with no direct connection to the wheelbase, i.e. system has no mechanical linkage between steering wheel and steering rack. This is only one of many interesting features of this vehicle.
19. The Shanghai Research Institute of Hurun once called the Infiniti owners the poor among the rich. They studied the main trends among the car owners of the so-called premium segment. According to the survey, it was revealed that Infiniti owners had the smallest annual family budget as compared to the owners of other premium automobile brands. The focus group was made up of the rich people with a good education, whose average age is 33 years. Seventy-six percent of respondents were male, and ten percent had spent at least three years abroad. The average annual household income of all these respondents was around 1.05 million yuan (175,000 dollars).
20. An expensive interior has always been one of the trademark features of Infiniti. The updated Infiniti Q70 come out with an opulent white ash silver powdered wood trim. This particular finish is achieved by a special silver powder and hand polish, witch results in the surface that looks like a panel of a musical instrument.